In a previous article we explained how Sorbet is building an experience to enable creatives and clients globally to take advantage of blockchain technology without all the technical headaches.
Most of the everyday applications we use, such as AirBnb, Amazon or Facebook (i.e. Web2 applications) run their services on centralized servers owned by companies. Users access these applications through the internet, using browsers or apps that connect to these centralized servers. The company running the servers controls the access and the rules.
In Web3, applications operate on blockchain, a decentralized network of computers. This means no single entity has complete control, offering a more democratic and resilient structure. With blockchain, trust is placed in the system's protocols rather than in a central authority.
However, there has been an ongoing problem with blockchain applications, the user-experience.
Many users find them difficult to navigate due to the technical knowledge required to understand wallet setups, cryptocurrency transactions, and the concept of gas fees. This complexity extends to the need for users to manage private keys securely, a task unfamiliar and daunting to those used to traditional online accounts protected by simple usernames and passwords.
These barriers have significantly hindered mainstream adoption, as the average person finds it challenging to engage with blockchain technology comfortably and confidently… until now!
Why Sorbet is building on NEAR
When building an blockchain apps you get to decide which protocol to build on and each come with a set of features around cost, scalability and user-experience. At Sorbet, we are betting on NEAR because of their innovative approach to solving common blockchain issues, like scalability and user accessibility, while maintaining a secure and decentralized environment.
Just like with traditional applications, our goal is to abstract completely the technical layer from the user. When you are on a zoom call you don’t care about the underlying protocol your laptop is running on. The same should go for blockchain apps if we want to see mass adoption.
However at this stage we believe it is still important to do education around how we are building the foundational pieces behind the power of Sorbet.
The Promise of NEAR for Pioneering Web3 Solutions Like Sorbet
As the digital landscape evolves, the shift toward decentralization has highlighted the necessity for platforms that are not only innovative but also accessible.
Sorbet stands at the forefront of this transition, leveraging the power of the NEAR protocol to redefine the user experience for creatives.
This transition is fueled by a critical insight: the majority of current decentralized applications (dapps) offer a fragmented and complex user journey. If accessing a dapp requires navigating a maze of exchanges, managing multiple accounts, and wrestling with gas fees, the platform can hardly be considered user-friendly or truly decentralized.
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What makes NEAR so special?
NEAR has developed the concept of chain abstraction, a paradigm shift proposed to streamline the entire Web3 ecosystem. This vision, which NEAR has championed since its inception, seeks to obscure the complexities of blockchain technology from end-users, thereby removing barriers to entry and participation. By focusing on chain abstraction, NEAR aims to simplify user interactions within the Web3 space, a strategy that has propelled it to the forefront of the industry with 12.4 million monthly active accounts and a total of 34 million accounts.
Imagine a world where interacting with a dapp is as seamless as using any mainstream mobile app. For instance, with Sorbet, creative freelancers could manage projects, receive payments, and access marketplace services without ever worrying about the underlying blockchain network. Transactions across different currencies and networks could occur effortlessly within Sorbet’s interface.
By embracing NEAR’s infrastructure, we are not just participating in the Web3 movement; we are actively shaping a future where digital creativity and entrepreneurship are boundless, secure, and effortlessly accessible. This strategic alignment with NEAR’s vision of chain abstraction heralds a new era of digital interaction, one where the barriers of technology recede, leaving a landscape ripe with possibilities for creative freelancers and their clients!
The internet’s evolution serves as a compelling analogy for the current trajectory of Web3 and blockchain. Initially, internet users needed to understand and sometimes manipulate complex protocols to connect and navigate the digital world. Over time, these complexities were abstracted away, leading to the seamless and intuitive user experiences we enjoy today. NEAR's approach to chain abstraction mirrors this evolution, striving to make blockchain interactions straightforward and accessible for everyone, laying the groundwork for widespread adoption.
Sorbet is committed to building a future where the transformative benefits of Web3 are accessible to everyone, without the barriers traditionally associated with blockchain technology. Through our collaboration with NEAR, we're not just leveraging a blockchain platform; we're embracing a vision that aligns with our goal to democratize the digital space for creative professionals and their clients worldwide.
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