In the ever-evolving landscape of freelancing, Sorbet is your reliable sidekick, here to make things easier and more exciting for creatives. It's not just another tool; it's your backstage pass to a new way to freelance. With the perfect confluence of timing and expertise, Sorbet is poised to become the go-to tool for freelancers. In this article, we unravel the reasons behind why this is the perfect moment for Sorbet to take center stage as a secure and trustworthy tool, supporting freelancers in their quest for success!
The Rise of Freelancing: A Global Phenomenon
The freelancing revolution is gaining unprecedented momentum, and the Middle East and North Africa (MENA) region finds itself at the forefront of this transformative shift, propelled by a surge in remote work opportunities and significant tech industry layoffs.
According to recent surveys, 89% of MENA professionals plan to engage in more freelance work in 2023, with 86% of companies intending to hire freelancers during the same period. The region is also witnessing a remarkable uptick in blockchain adoption, making it the world's fastest-growing cryptocurrency market. With the UAE leading in friendly blockchain regulations through VARA, the time is ripe for Sorbet to make a significant impact.
Abu Dhabi Public Art Exhibition 2023
In the MENA region alone, freelancing constitutes a $4 billion market, with approximately 4 million freelancers earning an average of $10,000 per year. Zooming out globally, last year's online freelance market was valued at a substantial $1.7 trillion, and projections estimate it to soar to $5.5 trillion by 2030. Within this expansive market, 32% are creatives, yielding a significant opportunity for Sorbet.
The rise of freelancing in the MENA region is not merely a trend; it's a transformative shift providing professionals with an income boost and the freedom to control their working conditions, regardless of their location.
As Sorbet enters this landscape, we are not just tapping into a market; we are pioneering a movement to empower freelancers in the MENA region and beyond.
The Visionaries Behind Sorbet: A Dynamic Duo
Our journey began during university days, forging a friendship that laid the foundation for Sorbet. Both share a deep passion for supporting creatives through innovative technologies. Our firsthand experiences in diverse sectors, from Rami's blockchain endeavours to Maher's fintech operations, converge seamlessly to bring a holistic perspective to Sorbet. As co-founders, our combined expertise in technology, operations, and community building positions us as the ideal team to spearhead Sorbet's journey.
Maher (left) and Rami (right) at Riyadh Art
Rami, the tech aficionado, brought his expertise to the forefront after studying computer science and working as a Solution Designer working on AI/ML projects, gaining strong insights into designing and integrating complex tech. He also is the co-founder of an Electronic Music and Arts Association and brings a wealth of experience as a freelance blockchain developer. It’s all about mixing tech with creativity! In 2021, he took a bold leap into the world of blockchain development, becoming a self-taught expert.
When not immersed in the digital realm, Rami finds solace in the great outdoors—camping, hiking, backpacking, or enjoying a good swim and football match. His excitement lies in building from scratch and transforming ideas into impactful realities. Passionate about blockchain technology, Rami's appreciation for art, music, and design creates a harmonious blend of tech and creativity. Having lived in Canada, the US, and Saudi Arabia, Rami's diverse experiences shape the ambitious spirit driving Sorbet's vision.
Maher, a creative dynamo spent years working alongside early stage startups at renowned VCs & incubators. He later joined a fintech startup as an early employee leading operations until their acquisition and had experience building community & leading biz dev at a successful NFT launch. In addition to his entrepreneurial ventures, he also worked as a data consultant. Equipping him with a data-driven mindset, enabling Sorbet to leverage insights for more informed decision-making. This background underscores Maher's multifaceted skill set and the diverse perspectives he brings.
When he closes his laptop, Maher embraces life with a keen eye for the arts. Photography, cultural events, yoga, and travel are not just hobbies but gateways to inspiration. His global perspective, shaped by living in Tunisia, Canada, and Argentina, enriches Sorbet's vision. Passionate about the future of work, global mobility, and the creator's economy, Maher's mission is to leverage technology for a more supportive ecosystem for creatives.
Sorbet - The Ultimate Tool for Creative Freelancers
The Perfect Storm: Why Sorbet's Moment is Now
The timing couldn't be more perfect for Sorbet to take centre stage. The convergence of several factors has created a perfect storm, making the MENA region an ideal launchpad for Sorbet's pioneering vision.
By leveraging our combined expertise in technology, operations, and community building, We are crafting a vision that transcends industry boundaries. Our goal is to empower the next wave of creative freelancers with a more fair, personalized, and secured experience.
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