Future of Freelance

Architects of the Freelance Future

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Future of Freelance

Architects of the Freelance Future

Read More

Future of Freelance

Architects of the Freelance Future

Read More

In the ever-evolving landscape of freelancing, Sorbet is your reliable sidekick, here to make things easier and more exciting for creatives. It's not just another tool; it's your backstage pass to a new way to freelance. With the perfect confluence of timing and expertise, Sorbet is poised to become the go-to tool for freelancers. In this article, we unravel the reasons behind why this is the perfect moment for Sorbet to take center stage as a secure and trustworthy tool, supporting freelancers in their quest for success!


Why Now?


We are currently focusing our early product validation on the MENA region as it is experiencing unprecedented freelance growth, driven by a surge in remote work and significant tech industry layoffs. According to recent surveys, 89% of MENA professionals plan to engage in more freelance work in 2023, with 86% of companies intending to hire freelancers during the same period. The region is also witnessing a remarkable uptick in blockchain adoption, making it the world's fastest-growing cryptocurrency market. With the UAE leading in friendly blockchain regulations through VARA, the time is ripe for Sorbet to make a significant impact.

Now, let's delve into the strategic decision behind focusing our early product validation on the MENA region. This dynamic area is currently witnessing unprecedented freelance growth, propelled by a surge in remote work opportunities and significant tech industry layoffs. Recent surveys indicate that a staggering 89% of MENA professionals are gearing up to engage in more freelance work in 2023, with an equally impressive 86% of companies planning to hire freelancers during the same period. The region is also experiencing a remarkable uptick in blockchain adoption, positioning itself as the world's fastest-growing cryptocurrency market. With the UAE leading the charge in friendly blockchain regulations through VARA, the stars are aligning for Sorbet to make a significant impact.


Abu Dhabi Public Art Exhibition 2023


In the MENA region alone, freelancing constitutes a $4 billion market, with approximately 4 million freelancers earning an average of $10,000 per year. Zooming out globally, last year's online freelance market was valued at a substantial $1.7 trillion, and projections estimate it to soar to $5.5 trillion by 2030. Within this expansive market, 32% are creatives, yielding a significant opportunity for Sorbet.

The rise of freelancing in the MENA region is not merely a trend; it's a transformative shift providing professionals with an income boost and the freedom to control their working conditions, regardless of their location.

As Sorbet enters this landscape, we are not just tapping into a market; we are pioneering a movement to empower freelancers in the MENA region and beyond.


Why Us?


Our journey began during university days, forging a friendship that laid the foundation for Sorbet. Both share a deep passion for supporting creatives through innovative technologies. Our firsthand experiences in diverse sectors, from Rami's blockchain endeavours to Maher's fintech operations, converge seamlessly to bring a holistic perspective to Sorbet. As co-founders, our combined expertise in technology, operations, and community building positions us as the ideal team to spearhead Sorbet's journey.

Maher (left) and Rami (right) at Riyadh Art


Rami, the tech aficionado, brought his expertise to the forefront after studying computer science and working as a Solution Designer working on AI/ML projects, gaining strong insights into designing and integrating complex tech. He also is the co-founder of an Electronic Music and Arts Association and brings a wealth of experience as a freelance blockchain developer. It’s all about mixing tech with creativity! In 2021, he took a bold leap into the world of blockchain development, becoming a self-taught expert.


When not immersed in the digital realm, Rami finds solace in the great outdoors—camping, hiking, backpacking, or enjoying a good swim and football match. His excitement lies in building from scratch and transforming ideas into impactful realities. Passionate about blockchain technology, Rami's appreciation for art, music, and design creates a harmonious blend of tech and creativity. Having lived in Canada, the US, and Saudi Arabia, Rami's diverse experiences shape the ambitious spirit driving Sorbet's vision.

Maher, a creative dynamo spent years working alongside early stage startups at renowned VCs & incubators. He later joined a fintech startup as an early employee leading operations until their acquisition and had experience building community & leading biz dev at a successful NFT launch. In addition to his entrepreneurial ventures, he also worked as a data consultant. Equipping him with a data-driven mindset, enabling Sorbet to leverage insights for more informed decision-making. This background underscores Maher's multifaceted skill set and the diverse perspectives he brings.

When he closes his laptop, Maher embraces life with a keen eye for the arts. Photography, cultural events, yoga, and travel are not just hobbies but gateways to inspiration. His global perspective, shaped by living in Tunisia, Canada, and Argentina, enriches Sorbet's vision. Passionate about the future of work, global mobility, and the creator's economy, Maher's mission is to leverage technology for a more supportive ecosystem for creatives.

Sorbet - The Ultimate Tool for Creative Freelancers


As co-founders, we are uniquely positioned to address the challenges freelancers face today. Sorbet is not just a company; it's the culmination of our complementary skill sets and our deep passion for bringing innovation in the creators economy. Our goal is to empower the next wave of creative freelancers with a more fair, personalized, and secured experience.


Ready to Elevate Your Freelance Game?

Take the next step in your freelance journey with confidence. Sign up for Sorbet's beta today and unlock a world of benefits:

⚡️ Instant Payments: Enjoy the simplicity of instant payments from clients worldwide.

🌟 Keep Every Penny: 0% freelancer fee means more money in your pocket.

🔒 Secure Your Income: Escrow protects your earnings, releasing them after each milestones.

🌻 Exclusive Early Access: Experience the future of freelancing, today.


Join the beta
➡️ Sign Up!


Step into the future of freelancing with Sorbet, and be part of a community that's shaping the industry.


Shaping the future of freelancing, one gig at a time 🌐

Maher is a creative dynamo, blending their entrepreneurial savvy with a passion for visual storytelling. With a background in the startup world, Maher has developed a keen eye for spotting opportunities and cultivating communities.

Maher Ayari

Co-Founder & COO

Join the future of work with us.

Aiko Karlsson

Eric Gronberg

Join the future of work with us.

Aiko Karlsson

Eric Gronberg

Join the future of work with us.

Aiko Karlsson

Eric Gronberg